Digital marketing, or online marketing, is a broad term that includes any marketing efforts conducted online to promote a business or brand.
Your business can maintain an effective online presence with a variety of digital marketing services.
Common Digital Marketing Services
Digital Marketing, or online marketing, covers a pretty wide range of online marketing strategies and marketing services.
If you have time, you can do it yourself. For best results, you can hire a marketing expert.
Search Engine Optimization (SEO)
- Optimizing a website to rank higher in search engine results for specific keywords to drive organic traffic.
Pay-Per-Click Advertising (PPC)
- Running paid ad campaigns (e.g., Google Ads, Facebook Ads) to attract targeted traffic quickly.
Social Media Marketing
- Using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to connect with audiences, share content, and build brand awareness.
Content Marketing
- Creating and distributing valuable content (blogs, videos, infographics, etc.) to attract and engage a target audience.
Email Marketing
- Sending newsletters or promotional campaigns directly to an email list to nurture leads or encourage sales.
Affiliate Marketing
- Partnering with affiliates who promote a business’s products or services in exchange for a commission on sales.
Influencer Marketing
- Collaborating with influencers to promote products or services to their audience.
Website Design and Development
- Building or optimizing websites to ensure they are user-friendly, mobile-responsive, and designed to convert visitors into customers.
Online Reputation Management (ORM)
- Monitoring and managing a business’s online presence, reviews, and public perception.
E-commerce Marketing
- Strategies focused on selling products online, including optimizing product pages, managing ads, and creating email campaigns for cart recovery.
Analytics and Reporting
- Tracking and analyzing data to measure the effectiveness of campaigns and improve future efforts.
Digital Marketing
Your business can hire a digital marketing agency that offers various services to support your Petoskey Michigan business. The goal is to generate traffic and revenue.